What Is Ezine Marketing?

Ezine marketing is simply using ezines to get people to visit your website so they can buy your products and sign up for your information or offer.

There are three elements to ezine marketing.
 

Here's how it works. You find ezines that match your offer and buy an ad in their ezine. You may have head about solo ads, sponsor ads, classified ads, and more. Let's look at that.

• Solo ad - This is an email that is sent to everyone on the ezine publisher's mailing list and contains only your offer. Since your offer stands alone, or goes solo, it gets much more response.
   

• Sponsor ad - This ad appears at the top of the ezine and is seen by every reader. Since these readers want to receive the ezine (remember, the reader asked for the ezine by subscribing, also called opt-in) they look at these ads and respond to them. ?
   

• Classified ad - Just like the ads in your newspaper, a classified ad is usually three or five lines of text, including a headline, the ad body and a link to click. These ads are very cheap to buy, and work well but not as well as a solo ad. The key here is to be consistent and run ads in more than one issue. After all, few of us buy something the first time we see it.
   

This is a very powerful marketing technique. This page is about you, not me, but I will tell you that I was a member of the Directory of Ezines four years ago. Then I started sending my articles to ezine publishers who said they would take articles. The Directory of Ezines makes this easy by the way. To make a long story short, two years later I bought the Directory of Ezines from Ruth Townsend, empowering her to retire in Florida!

Ask me if I think writing and distributing ezine articles works.   ;)

The good news is that you don't have to be a writer to do this. In fact, there are several DOE (Directory of Ezines) members who succeed with this technique and have never written a single word.

We work with members to show them how to succeed with ezine articles, whether they write or not.
 

The third element of ezine marketing is doing Joint Ventures with ezine publishers.

You have probably heard about Joint Ventures. You might have wondered what they really are and if they can work for you.

A Joint Venture is simply an arrangement with an ezine publisher where he or she sends out your offer, with an endorsement, to their mailing list. Much like a solo ad, your message is the only thing in this mailing.

The twist here is that you don't pay a dime unless sales are made! The publisher sends your message and you share the revenue based on a split you negotiate. Some Joint Ventures are 50/50, some are 80/20. The percentage depends on the list size of the publisher and the price point of your product.

Finding ezines that offer advertising, publish articles, and accept Joint Ventures is easy with the Directory of Ezines. We've programmed our site so that you can find exactly what you want in seconds, not hours or days.

Finding this information on Google or Yahoo would be almost impossible because we list so much DETAIL. We've done that work FOR you.

We're almost done. Now you know what ezine marketing is, how wonderfully targeted these ezines are, the three most common methods of succeeding with ezines.

Perhaps you are starting to see how this could help your business. Now ... why the DOE?

1. We are the world's first ezine directory - Founded in 1996 and online since 1998, we've endured copycat after copycat who think they can do it as well as we can. But the first is still the best. We adapt and innovate, keeping up with market changes such as blogs, Can Spam laws, and other factors. We update the Directory daily, inviting only those ezines that meet our stringent standards.
   
   We don't list the most ezines, just the best ezines. We currently list just under 1000 ezines with a total readership of about 39 million readers.
    

2. Super easy to use - Our database is so easy to search that my 14 year old had no problem when I bought the company. Our search forms are easy to use, our instructions lay out what to do step-by-step, and we have an email follow up system for members that teaches both basic and more advanced searching techniques.
   
   You can search the Directory by type of ezine, number of subscribers, type of ad offered, whether they offer a discount, and much more. You can also combine these factors to immediately zero in on those ezines that are perfect for your offer.
    

3. Incredible member support - Over the years we've become known for our world class support. Our contact form makes it easy to get a message to us and we usually respond in just a few hours. For urgent matters, we answer our own toll free phone. 99% of the time Charlie answers the phone himself.
    

4. Affordable - You can choose from one of three membership levels. There's something for everyone and every budget.
    

5. Our ironclad guarantee - Not everything is right for everyone. That's why we offer a no questions asked money back guarantee for active members. Give the Directory of Ezines a try, let us help you succeed, and if it doesn't work out you won't have lost a dime.
    

While I could on all day long, you get the point. We've been online since 1998 and know the ezine business like no one else. We will help you succeed with ezines.
 

Which Membership Is Right For Me?

All memberships offer Immediate Access

No matter what you choose I wish you the very best of success online and hope that we can play a part in that success.

All the best,

Charlie Page
866-824-8966