January 24, 2005
Eight Ways To Write Headlines That DEMAND Attention!
Do you know why some sites bring in buckets of cash while other sites don't make a dime?
One BIG reason could be the headline.
When selling things on the Internet you have about three seconds to make your point or lose your visitor.
Click ... BANG ... they're gone forever!
If *your* headlines are under-performing then it IS costing you sales. No doubt about it.
You need a great headline. You want a great headline. You'd love to have a great headline.
But how do you create a GREAT headline if you're not a professional copywriter?
Glad you asked. ;)
Here are eight tips that will empower YOU to write a great headline today.
1. Review the sites of about 15 top marketers before you begin to write. Never take their copy (that would be stealing) but *do* draw inspiration from their headlines before you begin. It's amazing how simple yet powerful this technique is when you need a powerful headline.
2. Make your headline short. Five to seven words works very well. You can be more expansive in the sub-head, once you have your visitors' attention.
3. Use a question as your headline. The point of your headline is to get people to stop long enough to consider your site. Asking a question is a great way to do this, if you ask the right question.
HINT: The right question is always one that can be answered by your product.
4. Use an exclamation point or question mark in your headline. It is important to convey excitement in the headline.
5. Be clear. Tell the reader exactly how your product will help them.
6. Use a "number of steps" formula. If your product will solve a problem in a certain number of steps, say so. People love simple solutions to their problems.
7. Use a "number of ways" formula. Use this instead of a number of steps.
8. Use an "in under" formula. When time or money is involved, using an "in under" or "for less than" approach works well. One example is "How to succeed online for under $100!"
Here are four sites that convert at least 15 of every 100 visitors to sales (some convert 25%!) which is pretty good. I'm using my sites because I can know how well they perform and want you to have a real world example.
Look at the headlines on these sites and you will see that I used the exact formula you read above.
It works!
http://www.directoryofezines.com/finetune/
http://www.directoryofezines.com/affreport/
http://www.directoryofezines.com/killerads/
http://www.directoryofezines.com/followup/
http://www.directoryofezines.com/commonsense/
Using these eight steps you can create powerful headlines for your website, your emails, your blog, or anywhere else you might need to get people to stop and pay attention.
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Through his Special Reports and membership sites, Charlie Page helps people succeed online. Visit
Charlie today at http://www.charliepage.com
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The article above was excerpted from the special report How To Fine Tune Your Web Copy For Maximum Results.
Better copy = more sales. Learn how to supercharge the words on YOUR website today at
http://www.directoryofezines.com/finetune/
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Posted by Charlie at 04:13 PM | Comments (0) | TrackBack
January 15, 2005
The Right Moment Is Now!
He was possibly the most sincere person I've met in many years. Voice filled with emotion, he asked a simple question. "Why am I not doing better in my online business?"
"I really *need* to succeed."
A great question. One I've heard (and asked myself) many times.
After a considerable time of soul-searching, I've come up with the answer for myself, and my friend, and maybe you.
The answer?
He was possibly the most sincere person I've met in many years. Voice filled with emotion, he asked a simple question. "Why am I not doing better in my online business?"
"I really *need* to succeed."
A great question. One I've heard (and asked myself) many times.
After a considerable time of soul-searching, I've come up with the answer for myself, and my friend, and maybe you.
The answer?
Waiting until things are JUST RIGHT before making a move.
Oh, the excuses I give myself.
* I need more information.
* I'll wait until it goes on sale.
* I'm just not sure.
* If only they had a trial version.
* I don't have the time to learn how to use it.
* This free version will do just as well.
* No one really succeeds with that stuff.
* I just want the site to look a little better.
On and on it goes.
But no more.
Actually, a quote by Ghandi helped me get off my duff and into the game.
Ghandi said "The difference between what we do and what we are CAPABLE of doing would suffice to solve most of the world's problems." (Emphasis mine)
So, in the spirit of "do it now" here are five things you can do today, and can do *quickly* to make your business better.
1. Improve Your Follow Up
Quickly write down on a piece of paper the top 5 reasons why someone should by your product. In the coming week, write one message of 300 words about each of the 5 reasons. Then load them in an autoresponder and offer them to the people who visit your site.
2. Do Something About SEO
Search engine optimization is so complicated that it makes my head hurt just to type the words. But there is something you can do *tonight* that will help your business.
NOTE: This will *not* always be free. Do it now.
3. Start A Pay Per Click Campaign
Go to Google and set up and Ad Words account. Then bid on the ONE keyword that best describes your site. Getting started is the key.
4. Place Some Ezine Advertising
You can place classified ads for as little as a buck. Some solo ads sell for under $50.
Looking in the Directory of Ezines I found 400 + ezines that sell solos.
Here's one with 64,180 subscribers that sells solos for $50 AND offers Directory of Ezines members another 10% off that!
http://www.christiantimesnewsletter.com
Don't let the name fool you - it's a business ezine.
5. Research What You Need To Know.
Why fiddle around with "free" eBooks that waste your time and are filled to the brim with affiliate links? The easy way is to isolate the area you want information in (say it was affiliate marketing) then go to Clickbank and find the top book in that area.
They buy the thing and *really* read it and commit to take action.
Without a doubt, taking action is the single most important skill online. YES ... you need knowledge and information, but you do NOT need to suffer from information overload.
Learn what you need to know, make a decision, the choose to act on that. Learn from failures and successes and soon time will become your strongest ally.
Posted by Charlie at 02:24 PM | Comments (0)