Here's how it works. You use the Directory of Ezines to quickly and easily find ezines that match your offer and buy an ad in their ezine. The key here is to find ezines that are in the same general subject area as your offer. The Directory of Ezines makes this super-easy by categorizing the ezines and providing a simple way to search. So (for example) if it's health ezines you want, you can find them with just one click!

You may have heard about solo ads, sponsor ads, classified ads, and more. Let's look at that.

• Solo ad - This is an email that is sent to everyone on the ezine publisher's mailing list and contains only your offer. Since your offer stands alone, or goes solo, it gets much more response.
   

• Sponsor ad - This ad appears at the top of the ezine and is seen by every reader. Since these readers want to receive the ezine (remember, the reader asked for the ezine by subscribing, also called opt-in) they look at these ads and respond to them.
   

• Classified ad - Just like the ads in your newspaper, a classified ad is usually three or five lines of text, including a headline, the ad body and a link to click. These ads are very cheap to buy, and work well but not as well as a solo ad. The key here is to be consistent and run ads in more than one issue. After all, few of us buy something the first time we see it.
   

When your ad is placed in an ezine that is read by people who are already interested in what you offer, you can expect to see results that leave every other form of advertising in the dust!