Does Ezine Advertising Still Work?

What Is An Ezine and Why Do
Ezines Work So Well?

An ezine is an Electronic Magazine which is delivered to people who ask for it (subscribers) via email. The word ezine (sometimes spelled e-zine) comes from combining the E in electronic and the zine in magazine.

Ezines are also called newsletters. There is no difference, they are the same.

Ezines are published on a variety of schedules, including daily, weekly, bi-weekly, monthly and occasionally, or when the publisher feels like it and has something meaningful to say.

Ezines are generally delivered via email, but some are in the form of blogs, and some are on web pages. In almost all cases, the subscriber of the ezine receives an email either containing the ezine or a notice that the ezine has been posted.

HOT TIP: If you've ever heard anyone talking about how well email marketing works, they were probably referring to ezines! Ezines are sent only to subscribers who ask for the ezine, also called opt-in or verified opt-in. Ezines have nothing to do with spam or unsolicited email! Subscribers want to receive ezines and respond to the ads placed in the ezines they receive!

The reason that ezines work so well is that they are delivered to a very targeted group of readers. This is very good news for you.

These readers have expressed an interest in a particular subject and asked to hear more about that subject.

When you match your offer to an ezine that reaches your target market, you have tapped in to a pool of highly qualified leads that are eager to know more, and that is the key to succeeding with ezines.

• People who want to know more about advertising BUY advertising related products.
  
  They read ezines about advertising.
   

• People who want to know more about health or weight loss BUY health related products like vitamins, weight loss products, diet books, recipes, and more.
  
  They read ezines about health and fitness.
   

• People who want to know more about how to make money online invest in business opportunities, BUY autoresponder services, BUY web site builders, BUY leads, ad trackers, eBooks, seminars, and much more.
  
  They read business opportunity and Internet marketing ezines!

The BIG SECRET to success with ezines is to target your offer to the right audience. Your goal is to put YOUR AD in front of these highly motivated readers.

And no one helps you do that better, or more personally, than the world's first ezine directory ... the Directory of Ezines.

Here's how it works. You use the Directory of Ezines to quickly and easily find ezines that match your offer and buy an ad in their ezine. The key here is to find ezines that are in the same general subject area as your offer. The Directory of Ezines makes this super-easy by categorizing the ezines and providing a simple way to search. So (for example) if it's health ezines you want, you can find them with just one click!

You may have heard about solo ads, sponsor ads, classified ads, and more. Let's look at that.

• Solo ad - This is an email that is sent to everyone on the ezine publishers mailing list and contains only your offer. Since your offer stands alone, or goes solo, it gets much more response.
   

• Sponsor ad - This ad appears at the top of the ezine and is seen by every reader. Since these readers want to receive the ezine (remember, the reader asked for the ezine by subscribing, also called opt-in) they look at these ads and respond to them.
   

• Classified ad - Just like the ads in your newspaper, a classified ad is usually three or five lines of text, including a headline, the ad body and a link to click. These ads are very cheap to buy, and work well but not as well as a solo ad. The key here is to be consistent and run ads in more than one issue. After all, few of us buy something the first time we see it.

When your ad is placed in an ezine that is read by people who are already interested in what you offer, you can expect to see results that leave every other form of advertising in the dust!