We Are Here To Help!

What is An Ezine?

The word "ezine" is short for " e-lectronic mag-a-zine or newsletter. Ezines are one of the best sources of information in a specific field of interest. They are generally free and can be delivered via email, or they can be web based. They can be published daily, weekly, biweekly or monthly depending on how often the publisher wishes to distribute the ezine.

Topics or subject content of ezines are the creation (or the "work of art") of the publisher, so no ezine is the same. Contents can include articles, jokes, quote of the day, motivational or inspirational writings, updates, marketing tips, and yes....classified ads!

Ezine Marketing....What Is It?

Ezine marketing is like "off line" advertising, except that you are placing your ad(s) in ezines on the Internet.

Think of our database as a listing of local newspapers in your area with all of the pertinent information you need to place an ad.

Say you have a bicycle for sale and want to place an ad in the local newspapers in your area. You would need to know how much the ad is going to cost, how long your ad can be, when it will be run, the ad deadline of getting your ad in, how to make payment, etc.

In order to find out all of this information, you have to pick up the phone and call these newspapers even before you can place your ad.

Can you imagine what it would be like to find ezines on the Internet that accept advertising, let alone getting all of the pertinent information just to place your ad!

What is the Directory of Ezines?

The Directory of Ezines is a resource tool to assist you in finding those ezines that best target your market...the readers (subscribers) of the ezines.

Our service is finding those ezines that accept advertising and gathering and compiling the information you need to place your ad in ezines, saving you countless hours doing this on your own. We save you time...and time saved is money earned.

Why Is Ezine Advertising So Powerful?

Ezine advertising is one of the most effective ways of reaching a target audience. Hundreds, even thousands of publications exist for every topic from Alchemy to Zoology. The Internet has created a medium by which this information can be distributed at a very low cost via Electronic Mail.

The readers of these ezines have voluntarily subscribed to receive the ezine. They have an interest in the topic and they already know ahead of time that there will be ads and will be more relaxed and receptive to seeing your message.

Unlike the free online classified ad sites and banner advertising, which are "hit and miss", your message can be placed in the ezines that best target your market.

What Is A Target Market?

A target market are the subscribers of the ezines that would be interested in your product or service. You can search for your target market in the Directory of Ezines by using our category drop down box which currently lists over 70 categories.

If you are marketing a vitamin, weight loss, or health product, you would target your market by searching our database for ezines in the health/fitness category. If you are selling fishing lures, you probably wouldn't do too well in ezines in the health/fitness category! You'd be better off searching the "sports" category.

But what if you have a product or service that is universal in appeal? How do you determine which ezines to place your ad when "targeting" is so important?

Consider this example. You are marketing an all natural cat or dog food. So you look for pet owner ezines, right? Probably.

But, what about all of those other categories of ezines?

Remember, the subscribers of those ezines do have a personal life and chances are they have a Fluffy or Fido in the family! Your ad in an "off beat" or unsuspected ezine would likely catch their eye and Fluffy or Fido might just get some new, healthy, natural food, because your ad stood out where it wasn't expected!

Results From Ezine Advertising

The results that you experience will vary significantly. Besides where you run your ads, response rates will depend upon the particular opportunity or product being offered.

Another significant factor is how your ad is written. A poorly written ad is deadly to getting results and usually a waste of money. You could have the greatest thing since sliced bread, but with poor ad copy and boring headlines, you will not get the responses you want and need.

Do I need a huge budget?

Don't be swayed by a high subscriber base and low ad rates. You need to target your ads to the people who would be interested in what you have to say and stay within your allotted budget.

Just because has ezine has a large subscriber base, it doesn't mean that you will get more responses or sales from your ad.

Bigger is not always better. Target your market and zero in on those subscribers who have an interest in the category that your product or service is tailored to.

If an ezine has 4,000 subscribers and it cost $20 to place an ad, chances are you will get more response than the ezine with 50,000 subscribers that cost the same or a bit more.

The 50,000 subscribers may not be at all interested in your product or service. Those 4,000 subscribers that are your target market will get you more responses.

If you are operating on a shoe-string budget, there are ezines that accept free or bartered advertising. Plus, these ezines are an excellent choice to "test" a new ad for effectiveness.

Cost of Ads

Ad rates can be anywhere from free up into the hundreds per ad per issue. There is no set standard on the Internet as to what publishers charge for their ad space.

What does my membership fee cover?

Your membership fee entitles you to unlimited access to the information in the database for the period of time you purchased.

As we have found these ezines that accept advertising and gathered and compiled the information into our customized searchable database, we charge a membership fee for this service...saving you countless hours searching for this information on your own.

Yes, there are now other ezine directories that offer a free service, but remember with free, you get what you pay for. We pride ourselves in keeping our database up-to-date which requires time...hence the membership fee. This is how we make our living.

I requested that my login information be e-mailed to me and I received an error message telling me that my e-mail address was not registered.

This could be due to:
 

• You entered the incorrect email address. In order for the database to return your login information, you must use the same email address you used when you placed your order.
  
  OR
  

• Your membership expired.
  
  OR
   

• You subscribed to our free ezine, the DOE Insider, and thought that would give you access to the Directory of Ezines. To gain access to the Directory you need to purchase a membership.

How can the information I have to present benefit the members using the Directory of Ezines?

You would NOT be placing your ad to my list of members.... you would be placing your ad in ezines...that what the Directory of Ezines is....an online searchable database of ezines that accept advertising.

The Directory of Ezines is a resource tool to assist you in placing your ad in those ezines you select that would be your target market.

All of the pertinent information that you would need to place your ad is at your fingertips all in one resource tool...ie., ad rates, publication dates, ad deadlines, payment options,. where to submit your ad, how to make your payment, circulation, ad rules and lots more.

How do I place my ad in the Directory of Ezines?

You would not be placing your ad directly into the Directory of Ezines.

The Directory of Ezines is a resource tool to assist you in finding those ezines that target your market with all of the pertinent information that you need in order to place your ad in those ezines you select.

See the above Q & A for detailed explanation.

Why can't I download the Directory of Ezines?

Quite simply, so people do not "steal" my hard work and give it away for free.

Why can't I print out the Directory of Ezines?

Due to prior misuse by some members, we no longer offer the ability to print out the database...again a case of people "stealing" my work and claiming it as there own or giving it away for free.

As our database is updated several times a week, it really would be a waste of time, paper and ink to print out information that continually changes.

Why don't I see some of the ezines that I subscribe to listed in your database?

I do NOT add ezines to the Directory of Ezines database. Publishers must complete and submit a form which I personally edit before it is added to the database.

I do invite publishers to list their ezines in our database, but I do NOT just "add" publications.

Does the Directory of Ezines cover UK based ezines and other countries besides the US?

Yes. You can use the advanced search function to search for ezines by country. But you do need to keep in mind that when searching by country, your results will be based on the country of where the publisher resides....it is NOT where the subscribers of the ezine are located.

How do I find ezines that accept articles?

With our advanced searched function, you can search for those ezines that accept articles. You can even narrow your search down by category and circulation so that your article is presented to those publishers who feel that it would be of interest to their readers.

How many ezines are listed?

Currently there is in excess of 867 ezines in our database, but it does fluctuate.

Every month our publishers are sent a reminder that they are listed in the Directory of Ezines and to update their listing.

Any emails that are undeliverable or if the listing is more than 9 months to a year old and the publisher has not responded to my request to update their listing, they are removed from the database.

On a few rare occasions I have removed ezines from the database after repeated complaints by our members about the same publisher...ie., the ad was not run, no response from the publisher after repeated emails or phone calls.

Also, our members help me to keep our database current by letting me know whenever they come across an ezine whose website URL cannot be found or if they have emailed the publisher and it bounces back to them. Normally this is a strong indication that the publisher is no longer in business, but I do need to check it out before deleting the ezine.

I do not remove ezines based on a members complaint that his ad did not pull responses or sales. This is NOT the publishers fault. Nine times out of the ten, it is the advertisers ad copy or the ad was placed in an ezine that was not the target market.

How often is the database updated?

Daily.

Can you do a mailing to all of the publishers in the database for me?

No. I have not, do not and will not do a mailing to the publishers listed in the Directory of Ezines. This is not the intent of my having these publishers listed in my database to "sell" a mailing to an advertiser promoting their latest and greatest product or service.

The only emails sent to the publishers are from me in regards to their listing in the Directory of Ezines.

Why am I not finding any ezines that would be my target market?

It has been said that there are over 300,000 ezines/newsletters on the Internet. The Directory of Ezines lists a very small percentage of that total and NOT all ezines accept advertising.

The only ezines we list are those that accept advertising, plus the publisher must submit his listing as I do NOT just add ezines to the database.

How do I know that the publisher placed my ad in the ezine?

The best way is to subscribe to the ezine and check the issue that the publisher said your ad was going to run in.

Is there a way to get a "sneak-peak" at your database before I purchase my membership?

No. You would have to purchase a membership. We have a money back guarantee if our service is not what you thought it would be.

Can I upgrade my annual membership to a lifetime membership?

Yes, however you must do this within 3 months of your annual membership purchase and pay the difference.

Are subscribers to the ezines doubled opt-in that are listed in your database?

Some are, some are not. You should do your due diligence when placing your ad and spending your hard earned money for an ad by sending an email to the publisher and ask.


Why are all of the ezines that I have selected asking for more money? I already paid my membership.

The membership fee that you paid is for my service of gathering and compiling the information in our customized, searchable database. This is how we make our living...selling information.

Some ezines have free ad space, while the majority charge for their ad space, the same as off line newspapers.

How do I select ezines to place my ad?

First you need to narrow down your search to a specific topic or subject matter...ie., category.

If you are selling an all natural cat or dog food, you probably would not get a good response from an ad placed in a food/wine ezine.

You need to place your ad in ezines that target the readers of the publication that would have an interest in what you are offering.

Once you select the categories, it is a matter of reading the details of the ezines. If you are like most advertisers you are working on a budget. Therefore, the cost of the ad space will be a determining factor in whether you place your ad in that publication.

What is a headline?

This is the first line of text of your ad ... this one line of text needs to grab the readers attention.

What is text copy?

This is the part of your ad following the headline.

What is the difference between the sponsorship ad and a classified ad?

A sponsor ad is normally displayed in the ezine first before all other content. This is "prime real estate" and does cost more than a classified ad.

Classified ads are generally group together in a section further down in the ezine after the main content.

What is CPM?

Cost Per Thousand. This would be in relation to the number of subscribers to the publication.

For example:
A readership (circulation) of 10,000 readers at .00/CPM would cost .00 to place an ad.

What is the difference between the simple search function and the advanced search function?

The simple search function allows for searching by category and by circulation...of which can be done in one search function.

With the advanced search function you can perform multiple searches all in step. For example, by category, by circulation, free ads offered, is a discount offered, cost of ad space, format (HTML, text, or website) and lots more.

You can even search for those ezines that accept articles by category and by circulation.

With the advanced search function, you can even design how your results will be presented by simply "clicking" on the search results fields.