+ What is an ezine?
The word ezine is short for e-lectronic mag-a-zine or newsletter. Ezines are one of the best sources of information in a specific field of interest. They are generally free and can be delivered via email, or they can be web based. They can be published daily, weekly, biweekly or monthly depending on how often the publisher wishes to distribute the ezine.
Topics or subject content of ezines are the creation (or the work of art) of the publisher, so no ezine is the same. Contents can include articles, jokes, quote of the day, motivational or inspirational writings, updates, marketing tips, and yes....classified ads!
+ What is ezine marketing?
Ezine marketing is like off line advertising, except that you are placing your ad(s) in ezines on the Internet.
Think of our database as a listing of local newspapers in your area with all of the pertinent information you need to place an ad.
Say you have a bicycle for sale and want to place an ad in the local newspapers in your area. You would need to know how much the ad is going to cost, how long your ad can be, when it will be run, the ad deadline of getting your ad in, how to make payment, etc.
In order to find out all of this information, you have to pick up the phone and call these newspapers even before you can place your ad.
Can you imagine what it would be like to find ezines on the Internet that accept advertising, let alone getting all of the pertinent information just to place your ad!
+ What is the Directory of Ezines?
The Directory of Ezines is a resource tool to assist you in finding those ezines that best target your market...the readers (subscribers) of the ezines.
Our service is finding those ezines that accept advertising and gathering and compiling the information you need to place your ad in ezines, saving you countless hours doing this on your own. We save you time...and time saved is money earned.
+ Why is ezine advertising so effective?
Ezine advertising is one of the most effective ways of reaching a target audience.
Hundreds, even thousands of publications exist for every topic from Alchemy to Zoology. The Internet has created a medium by which this information can be distributed at a very low cost via Electronic Mail.
The readers of these ezines have voluntarily subscribed to receive the ezine. They have an interest in the topic and they already know ahead of time that there will be ads and will be more relaxed and receptive to seeing your message.
Unlike the free online classified ad sites and banner advertising, which are hit and miss, your message can be placed in the ezines that best target your market.
+ What Is a target market?
A target market are the subscribers of the ezines that would be interested in your product or service. You can search for your target market in the Directory of Ezines by using our category drop down box which currently lists over 70 categories.
If you are marketing a vitamin, weight loss, or health product, you would target your market by searching our database for ezines in the health/fitness category. If you are selling fishing lures, you probably wouldnt do too well in ezines in the health/fitness category! Youd be better off searching the sports category.
But what if you have a product or service that is universal in appeal? How do you determine which ezines to place your ad when targeting is so important?
Consider this example. You are marketing an all natural cat or dog food. So you look for pet owner ezines, right? Probably.
But, what about all of those other categories of ezines?
Remember, the subscribers of those ezines do have a personal life and chances are they have a Fluffy or Fido in the family! Your ad in an off beat or unsuspected ezine would likely catch their eye and Fluffy or Fido might just get some new, healthy, natural food, because your ad stood out where it wasnt expected!