------------------------------------------------------- August 02, 2005 Volume 4, Issue 15 Charlie Page - Publisher Hello The response to our copywriting special was so good that I'm spending between now and August 30th doing nothing but filling orders! But ... I still want to provide information that will help your online business, and so am offering you this week's article on how to write a great classified Writing great ads is important, and these tips will help. I hope you enjoy them with my compliments. Soon we will return to our brandable series. If you didn't get part one, be sure to do so now using this link. You can add *your name* and website address to this report and give it away! http://www.RealWorldTactics.com/AutomationReport.html Charlie Page
------------------------------------------------------- That may sound like an overused question, but take a moment to think about it. You know how to ride a bike. But do you *know* how to succeed online? If you answered "not so sure" I have VERY good news for you right now. My friend Jim Daniels *knows* how to succeed online, and has created an incredibly interesting (and effective) piece of software that shares this knowledge with *you*. I've used it and found it extremely helpful and easy to understand. I think it might just become the newbie marketer's secret weapon!! The product is called EZ WebBusinessBuilder. * The Information is rock-solid Best of all, it quite literally takes you by the hand and walks you through the steps! By the time you finish the last step, you are in business. Believe me when I tell you, this is VERY GOOD stuff! http://www.RealWorldTactics.com/EZWeb.html Learn more now --- you will be so glad you did! If you don't know Jim, you should. He's one of the good guys who has been online a long time and REALLY knows his business. I'm convinced he could succeed in any business. http://www.RealWorldTactics.com/EZWeb.html
================================================= Classified ads are everywhere! You see them when you read your favorite ezine. You see them on all the search engines in the form of pay per click ads like Google AdWords. And you see them on blogs and forums too! The reason you see so many classified ads in ezines, on web sites and other places is simple. They work! Classified advertising is one of the most cost effective forms of advertising on the Net today. Like most things that seem very simple on the surface, a great deal of work goes in to writing a powerful classified ad. If you want to add power to your classified ads, carefully consider the following four step process. Writing a great ad is hard. This is not "sit down for 5 minutes and punch it out" work. When a professional writer creates a classified ad for a client, it's not unusual for the writer to produce 15 or even 20 variations So grab the beverage of your choice, loosen up those typing fingers and let's create a order pulling classified. The three parts of a great classified ad are ... * The Headline IMPORTANT: Each one has only ONE purpose. * The purpose of the headline is to sell the ad. If you keep this in mind as you write, you will see how easy it becomes to cause readers to take the action you want.
Your headline must grab attention! The headline's job is to sell the ad. Some people use sensational headlines with no relationship to their offer to grab attention. That approach may work in the short term, but damages your integrity in the long run. Honesty is always the best policy. The last Keep these ideas in mind when you write your headline. * Begin each sentence with an action word. HOT TIP: If the publication you are placing your ad in doesn't allow headlines, use the first few words as the headline or indent the ad so it stands out. When writing headlines, always remember that people care about exactly one thing; what's in it for me?
The body of the ad must tell your reader what's in it for them. What *benefit* will they get by making that click? People don't want to 'learn more' out of idle curiosity. They want to learn more in order to get to the *benefits* you promised them, so don't be shy about what your offer will do for them. The first step to writing the body is to list all the features of your product or service then, next to them, list the benefits of those features. You must write at least one benefit for each feature, or don't use that
The call to action is the action you want the reader to take. While it is often as simple as providing a link it's wise to pay careful attention to this step. What to say here depends on if you are sending them to a web site, an autoresponder or some other way to get more information. If it's a website, be sure to include urgency. You must lure them away from what they are doing If you are using an autoresponder, tell the reader what to expect. Will they get one email, a five part series, or something else? The more they know, the more likely they will be to click through. =======> What's Next? One last step and you're ready to begin making money. Don't forget to read your ad! Classifieds aren't supposed to read like a novel. Check that spelling too! Once you have your dollar grabbing, profit pulling classified written, don't forget the #1 rule in advertising. TEST YOUR AD Test, test and test again to know what works. Testing allows you to spend small money now to make big money later. By following these steps you will begin to create classifieds that work. Once you have an ad that works, use it everywhere you can afford to and you will rake in the profits! *******************************************************
You may use this article in your ezine or on your site as long as the article and resource box remain unchanged. Affiliates may replace my link with their own. ------------------------------------------------------- Charlie Page The Directory of Ezines ...
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