An ezine is an Electronic Magazine which is delivered to people who ask for it (subscribers) via email. The word ezine (sometimes spelled e-zine) comes from combining the E in electronic and the zine in magazine.

Ezines are also called newsletters. There is no difference, they are the same.

Ezines are published on a variety of schedules, including daily, weekly, bi-weekly, monthly and occasionally, or when the publisher feels like it and has something meaningful to say.

Ezines are generally delivered via email, but some are in the form of blogs, and some are on web pages. In almost all cases, the subscriber of the ezine receives an email either containing the ezine or a notice that the ezine has been posted.
 

HOT TIP: If you've ever heard anyone talking about how well email marketing works, they were probably referring to ezines! Ezines are sent only to subscribers who ask for the ezine, also called opt-in or verified opt-in. Ezines have nothing to do with spam or unsolicited email! Subscribers want to receive ezines and respond to the ads placed in the ezines they receive!

The reason that ezines work so well is that they are delivered to a very targeted group of readers. This is very good news for you.

These readers have expressed an interest in a particular subject and asked to hear more about that subject.

When your ad or article gets in front of these motivated and interested readers, good things begin to happen for you very quickly.

When you match your offer to an ezine that reaches your target market, you have tapped in to a pool of highly qualified leads that are eager to know more, and that is the key to succeeding with ezines.

• People who want to know more about advertising BUY advertising related products.
  
  They read ezines about advertising.
   

• People who want to know more about health or weight loss BUY health related products like vitamins, weight loss products, diet books, recipes, and more.
  
  They read ezines about health and fitness.
   

• People who want to know more about how to make money online invest in business opportunities, BUY autoresponder services, BUY web site builders, BUY leads, ad trackers, eBooks, seminars, and much more.
  
  They read business opportunity and Internet marketing ezines!

The BIG SECRET to success with ezines is to target your offer to the right audience. And no one helps you do that better, or more personally, than the world's first ezine directory ... the Directory of Ezines.